Social media’s going gangbusters, and the smart money in it isn’t looking back as much as it’s looking forward. That’s where the latest predictions by social media experts, researchers and authorities have value. The high-value, premium domain name Social Media Predictions will be listed for sale next week. If you’d like to be alerted as to when it goes up for grabs, simply follow @TYdomain for tweeted updates on Twitter. Or click this box…
One of the things I like most about social media is how its participants contribute to creative processes online. They also define what’s new and next. An example: Trendsy.
The word is based upon social media measurement, referred to as trending; and upon popular stylized trends, as in trendy (a word that has sustained for decades). Combined, we now have Trendsy.
What’s the definition of Trendsy? Whatever you want. It can be the latest (or next big thing in) music, fashion, social media, advertising, mobile marketing, product branding, art, performance, design, food… just about anything an individual or a consumer group can imagine or want to define. What does Trendsy feel like to you? How would you define it?
Trendsy’s ability to bridge traditional trendiness marketing of the past with future trends makes it timeless, really. It also makes it more than just a valuable domain name for social marketing and e-commerce. It’s a defining opportunity.
The premium domain name Trendsy dotcom is currently for sale to the person or company wishing to grab the moment to define Trendsy and its market(s).
Excellent social marketing communications are easy to remember and they resonate well with their intended consumers. Resonate, Resonate, Resonate in social marketing is on a par with Location, Location, Location in real estate.
“I’ll Make Them Pay!” is the copyrighted marketing slogan crafted by the Kirtland, Ohio-based firm of Misny Law & Associates. Tim Misny, who represents injured victims, has smartly leveraged his first-rate resonating message in mainstream ad buys and online social media. The result? Misny’s pitchman efforts have made him a Cleveland… no, a Northeast Ohio “celebrity” among personal injury lawyers.
When you’ve been in social marketing as long as I have, you begin to understand a bit more the seemingly cynical line of thinking that says, “There’s nothing new under the sun.” Is Social Media new?
No. Let’s break it down to see why…
Social. Since Genesis and the Big Bang, since beehives and ant colonies. Since you and I were born and before. Since the writer (me) and you the reader at this moment. We are social.
Media. Since the cave wall, puffs of smoke, the newspaper, telephone, radio, TV, internet, MySpace, Twitter… You get it. They’re each a medium for carrying the message. They’re the tools. No more and no less, and very important.
As it has been, as it will forever be… The marketing communication part of the social media equation is the most meaningful constant. We sometimes call it Content. And it’s the most important thing I create for my clients who are focused on using various social media tools to market their products and services.
Last night, I facilitated a meeting of the Cleveland Westshore Entrepreneurs in Westlake, Ohio. Most of our group Q&A centered around small business marketing tactics, with the most interest, as you might guess, being on what works.
What works? Across the board, there was agreement that three things bring business in… social media, face-to-face marketing, and word-of-mouth.
Entrepreneurial Journalist… During my youthful journalism days editing school newspapers and later pursuing my college degree in mass media communications, I never heard or read those two words combined. So there was no defining the pair, since the concept and phrase hadn’t been conceived and coined.
Here we are in 2012, and I’m not sure if the definitive definition is yet known. Would it be a journalist who freelances and has a LinkedIn profile or a Facebook page? Hmm. The phrase of course is coined but the concept seems, well… still a little bit fuzzy. At least to me.
How would YOU “define” Entrepreneurial Journalist?
I’m working on a website that in its first development-stage asks you to answer or make your best guess at that question. And your answer doesn’t have to be dictionary-sounding, heck it can be humorous if that’s what you have, or both. We’ll share your best answers when Entrepreneurial Journalist dotcom launches this year. If you’d like a public attribution or “by line” on the new website, make sure to include your name along with your definition, after you click on the link box below. Happy defining!
Movers and shakers covered by and of the media reflected on the passing of Apple’s Steve Jobs last year…
“Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.” – Mark Zuckerberg, Facebook CEO
“The world has lost a visionary.” – President Barack Obama
“The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come… It has been an insanely great honour.” – Bill Gates, Microsoft Founder
“He always seemed to be able to say in very few words what you actually should have been thinking before you thought it.” – Larry Page, Google Co-Founder
“Steve Jobs’ enduring legacy is to challenge assumptions, and forever change what we could expect technology to do.” – Murad Ahmed, The Times
“Steve was such an ‘original’ with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started.” – Bob Ibger, Disney CEO
“Many books were dashed off describing what a tyrannical person Jobs could be – how he took the parking spaces of the handicapped, how he reduced employees to tears. Those tales will fade like yesterday’s newspapers. What will stand erect like an indestructible monument are the things Steve Jobs created that changed our lives.” – Ken Auletta, The New Yorker
“The full legacy of Steve Jobs will not be sorted out for a very long time. When employees first talked about Jobs’ ‘reality distortion field,’ it was a pejorative — they were referring to the way that he got you to sign on to a false truth by the force of his conviction and charisma. But at a certain point the view of the world from Steve Jobs’ brain ceased to become distorted. It became an instrument of self-fulfilling prophecy. As product after product emerged from Apple, each one breaking ground and changing our behaviour, Steve Job’s reality field actually came into being. And we all live in it.” – Steven Levy, Wired
I needn’t add anything. Steve Jobs, 1955-2011.
