Online Marketing

Gay Singles Domain Name for Sale

The GLBT market is huge, with gay single men and women comprising active advocacy groups, online dating and vertical communities online.  In spite of the current hyper-rhetorical election-year controversies surrounding gender issues (notably gay marriage), America’s political, nonprofit and corporate marketing pros will continue to, and always will, target this important market for the benefit of their candidates, causes, products or services.

If this niche market is important to you or your organization’s social media marketing communications, you’ll be interested in knowing that the exact-match domain name Gay Singles Group is being brokered for sale by the reputable Afternic.  Click this link to learn more…

 

Gay Singles Group.com

Social Media + SEO = Top of Google

Search Engine Optimization, or SEO for a website, plus proper nurturing of a client’s social media is like sunshine to an Ohio farmer during a rainy spring.  Both are needed.  In my “field,” the social media-SEO combo can equal Page One results in search engines like Baidu, Bing, Google and Yahoo.

It was my pleasure today to report to one of our Cleveland clients that the site we launched for her has taken two of the top three Page One spots when searching the worldwide web using generic and common keywords for her business.  Two of the top three… out of 71 million organic search results.  I admit I was a bit surprised and posted here today after verifying Google’s rankings first.

As an ex-summer farmhand, I know the fruits of one’s labor don’t come overnight.  So it is with achieving top search engine results.  For nearly a year, I’ve worked the combination of social media, SEO and coaching our client as if they were soil, sun and water.  In my world of social marketing communications they are.

Indeed, spring has arrived here in Ohio for my client and me.

Nonprofits… Health, Education, Media

Closing the book on several social marketing projects this week, including assignments for three Ohio nonprofit organizations…

-  Social media advertising for a university.
-  Website for a statewide professional journalism competition.
-  Online registration system for an annual healthcare conference.

Looking forward to a busy February… with an extra day due to this Intercalary Year!

Noted… 12 Tech/Social Trends for ’12

Wells Fargo has just released its Top Tech Trends list for 2012…

  • Rise of the Social OS
  • The Shift to Engagement Apps
  • Consumerization of IT Goes Mainstream
  • V5D: The Five Vs of Data
  • Digitizing Local Commerce
  • The Internet is Not Dead
  • Coming Soon – The Post-TV Era
  • Post-PC Era: Better, Faster, Cheaper + More Choices
  • Tech Levers Up
  • The Internet of Things – IP Everywhere
  • Cloud First
  • and Data as a Service

On first blush, there’s a lot to like and to embrace immediately. As experience teaches, when it comes to the place where consumers and users meet technology face-to-face… not everything is adopted as or when predicted. And there will be surprises that are not on anyone’s list. One thing is certain. This will be an exciting year for social marketing!