Online Marketing

Nonprofits… Health, Education, Media

Closing the book on several social marketing projects this week, including assignments for three Ohio nonprofit organizations…

-  Social media advertising for a university.
-  Website for a statewide professional journalism competition.
-  Online registration system for an annual healthcare conference.

Looking forward to a busy February… with an extra day due to this Intercalary Year!

Noted… 12 Tech/Social Trends for ’12

Wells Fargo has just released its Top Tech Trends list for 2012…

  • Rise of the Social OS
  • The Shift to Engagement Apps
  • Consumerization of IT Goes Mainstream
  • V5D: The Five Vs of Data
  • Digitizing Local Commerce
  • The Internet is Not Dead
  • Coming Soon – The Post-TV Era
  • Post-PC Era: Better, Faster, Cheaper + More Choices
  • Tech Levers Up
  • The Internet of Things – IP Everywhere
  • Cloud First
  • and Data as a Service

On first blush, there’s a lot to like and to embrace immediately. As experience teaches, when it comes to the place where consumers and users meet technology face-to-face… not everything is adopted as or when predicted. And there will be surprises that are not on anyone’s list. One thing is certain. This will be an exciting year for social marketing!