PRSA’s Public Relations Definition

As a former director of the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), I’ve long reflected on the successes and failures of larger organizations’ complex, multi-dimensional communications programs.  PRSA has arrived at a surprisingly simple definition of PR; in my opinion, establishing “Square One” for practitioners who lose their way…

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.