Twitter

Valentine’s Day Twitter Research

There’s fresh Valentine’s Day research by NM Incite – a Nielsen McKinsey company that tracks social media trends – on the differences between men and women using Twitter for this romantic day.  More than 70,000 Valentine tweets this week were analyzed in the study.  Read the short news report by Deborah Netburn, Los Angeles Times business technology reporter.  Hearts to you…

 

Valentine’s Day Tweets

Noted… Twitter on Censoring

As Twitter grows globally, it’s also crossing new bridges.  Here’s a lengthy excerpt from Twitter’s latest official blog posting…

One year ago, we posted “The Tweets Must Flow,” in which we said,

“The open exchange of information can have a positive global impact … almost every country in the world agrees that freedom of expression is a human right. Many countries also agree that freedom of expression carries with it responsibilities and has limits.”

As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content.

Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why.

We haven’t yet used this ability, but if and when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld. As part of that transparency, we’ve expanded our partnership with Chilling Effects to share this new page, http://chillingeffects.org/twitter, which makes it easier to find notices related to Twitter.

One of our core values as a company is to defend and respect each user’s voice. We try to keep content up wherever and whenever we can, and we will be transparent with users when we can’t. The Tweets must continue to flow.

Google crossed a similar bridge not long ago when it censored, then uncensored, then eventually compromised search results for its Chinese users because of that government’s pressure to help it censor online content.  It’s too early to say if Twitter’s new ability and policy to censor certain kinds of content will be used, abused, practical, impractical, or eventually modified.  Twitter users will help the social medium decide, if they keep the tweets flowing on the topic.

“Terrific Job”

“You are doing a terrific job. We like the facebook, twitter, the new and improved email blasts and the web page.”

Mary Dellorso, President, Northeast Ohio Nurse Practitioners

Healthcare Social Media, Google Stats

  • It’s Friday and we’re digging into some Google Analytics for the first full-month performance of a website we manage.  Not only will this provide a baseline for future monthly and annual growth comparisons, what we learn from our breakdowns will help increase our client’s website’s relevance to its target market.
  • Tomorrow, our Social Media Consultant Stephen FitzGerald will make a presentation to the Northeast Ohio Nurse Practitioners about social media, nursing and healthcare, entitled “Intro to Social Media: Vital Signs?”

Project Notes… Marketing Online

  • Rewriting online advertising copy for a law firm client in Cleveland, Ohio.
  • Setting up a more professional email account for a retailing client who sells handmade goods on Etsy.
  • Managing and posting to a client’s Twitter, LinkedIn and Facebook accounts.

Hillary Clinton Likes Twitter

Did you know?  The U.S. State Department tweets.

Notes… 2012 Social Media Trends

  • 2012 will continue 2011′s mainstream consumer adoption of social networking sites and marketing communications tools like Facebook, Google+ and Twitter.
  • Expecting SMBs (small and midsized businesses) will double their social media marketing expenditures in the coming year.
  • Looking back and a surprise to many…  Social marketing practices had their start in the 1970s.

Notes… Small Biz Social Media & Dalai

  • Of small businesses with a social media presence, 65% actively promote their businesses, according to a survey commissioned by insurer Employers Holdings, Inc.
  • The Dalai Lama is tweeting… “While revenge weakens society, forgiveness gives it strength.”