http://socialmarketingcommunications.com Fri, 15 Nov 2013 19:57:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 PRSA’s Public Relations Definition http://socialmarketingcommunications.com/2013/11/15/prsa-public-relations-definition-pr-ohio/ Fri, 15 Nov 2013 19:50:22 +0000 http://socialmarketingcommunications.com/?p=799 As a former director of the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), I’ve long reflected on the successes and failures of larger organizations’ complex, multi-dimensional communications programs.  PRSA has arrived at a surprisingly simple definition of PR; in my opinion, establishing “Square One” for practitioners who lose their way…

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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Hashtag #AskJPM + Bank’s Bad Rep http://socialmarketingcommunications.com/2013/11/14/hashtag-askjpm-banks-bad-rep/ Thu, 14 Nov 2013 14:46:50 +0000 http://socialmarketingcommunications.com/?p=785 JPMorgan Chase & Co. is learning the hard way.  The public at-large wants honesty and clean banking practices before a comfortable Q&A is possible as the biggest bank would like. #AskJPM plus a bad reputation equals a non-starter in social media interactions on Twitter and Facebook.  Simply, JPM didn’t think this through.  Reported by Bloomberg…

 

JPMorgan Twitter Hashtag Trends Against Bank

 

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U.S. Domain Name Services http://socialmarketingcommunications.com/2013/09/24/u-s-domain-name-services/ Tue, 24 Sep 2013 14:28:01 +0000 http://socialmarketingcommunications.com/?p=777 I’m pleased to announce the birth of U.S. Domain Name Services. In its infancy, it will feature premium domain names available for purchase or lease, such as Social Media Predictions, Hybrid Car Ratings, and Trendsy.  Give it a click…

 

U.S. Domain Name Services

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2013’s Best Ohio Journalists http://socialmarketingcommunications.com/2013/09/13/2013s-best-ohio-journalists/ Fri, 13 Sep 2013 14:15:38 +0000 http://socialmarketingcommunications.com/?p=762 The Cincinnati, Cleveland and Columbus chapters of the Society of Professional Journalists (SPJ) have announced the 2013 winners of Ohio’s Best Journalism:

 

Ohio’s Best Journalism Awards

 

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We’re Number One on Google http://socialmarketingcommunications.com/2013/07/31/ohio-life-coach-number-1-in-google-results/ Wed, 31 Jul 2013 19:24:50 +0000 http://socialmarketingcommunications.com/?p=754 I’m always pleased to share the winning results of working with a client.  In this case, life and career coach Katrina Jones has the top spot in Google’s search results for Ohio Life Coach…

 

Prosperity Life Coach #1 in Google Results

 

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Katrina at Cartridge World, Thank You http://socialmarketingcommunications.com/2013/05/10/katrina-at-cartridge-world-thank-you/ Fri, 10 May 2013 16:37:19 +0000 http://socialmarketingcommunications.com/?p=751 I try to recycle as much as I can. It’s spring cleaning time here in my office and I found several laser-toner cartridges in a storage cabinet. They were all for printers that I replaced many moons ago. So I called a Cartridge World store in Cleveland, Ohio (Kamm’s Plaza, to be exact) and asked if they would take them.  Katrina, who answered the phone said, sure, they’d take them off my hands.

To make a long story short, after my drop-off today I realized that this Cartridge World location has always given me professional, prompt and friendly service during my visits over the years.

And I’m also reminded that ( no matter how effective a business is at social media and online marketing), particularly for brick-and-mortar retailers dealing face-to-face with customers, success comes down to consistently providing excellent customer service… That’s what customers remember.

Thanks for the reminders, Katrina.

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Nonprofit Membership Surveys in Ohio http://socialmarketingcommunications.com/2013/05/09/membership-surveys-in-ohio/ Thu, 09 May 2013 21:10:44 +0000 http://socialmarketingcommunications.com/?p=746 It’s been my pleasure of late to help two Ohio nonprofits get to know their members’ online preferences.  The goal for both highly social groups is to use survey results to know, then serve, their members’ informational and social needs better.

One nonprofit organization is a church in Portage County, near Ravenna; the other a professional association in Cuyahoga County, near Cleveland.  For the church, this is its first online membership survey.  For the professional group, I facilitated surveying its members’ needs for the first time exactly 10 years ago.

Both nonprofits are long overdue for polling their members. Both groups’ leaders are looking forward to their respective survey outcomes. So am I.

Membership surveys are a smart and wonderful way to get to know small-town congregations and big-city professionals better. Survey results sometimes surprise and sometimes confirm… and they’re always beneficial to service organizations.

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Social Media Predictions BIN http://socialmarketingcommunications.com/2013/03/18/social-media-predictions-bin/ Mon, 18 Mar 2013 22:12:49 +0000 http://socialmarketingcommunications.com/?p=727 New: A Buy It Now or BIN price has been established for the premium domain name Social Media Predictions dotcom. The nonprofit dotorg version of the domain is also available. To learn more, click here… Social Media Predictions.

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Social Marketing Communications http://socialmarketingcommunications.com/2013/02/28/social-marketing-communications/ Thu, 28 Feb 2013 22:13:23 +0000 http://socialmarketingcommunications.com/?p=719 Today, I searched for Social Marketing Communications.  The unpaid, organic search results?  (Drum roll, please.)  My favorite social media service provider owns the top spot on the coveted Google Page One:

 

Google Results for Social Marketing Communications

 

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Nonprofit Newswire Search: Awareness http://socialmarketingcommunications.com/2013/02/22/nonprofit-newswire-search-awareness/ Fri, 22 Feb 2013 17:30:48 +0000 http://socialmarketingcommunications.com/?p=710 Today, I searched Nonprofit Newswire® for press releases containing the keyword “awareness.”  As a result, I learned that March is Patient Safety Awareness Month.  Click the link to review the search results for this and more press releases from nonprofits that are raising public awareness for their important causes.  Or you can search for another word or phrase.  What will you learn today?

 

Nonprofit Newswire®

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